@article{hal-05482072,
  title = {La contribution de la digitalisation à l'amélioration de l'expérience client},
  author = {Rajae Hassar and Mustapha Machrafi},
  year = {2026},
  journal = {International Journal of Accounting, Finance, Auditing, Management and Economics},
  url = {https://hal.science/hal-05482072v1}
}