@article{hal-05490744,
  title = {L'IA comme levier de co-création de valeur dans l'expérience client omnicanale: une revue narrative de la littérature},
  author = {Maha El Ghiati and Hasnaa Gaber},
  year = {2026},
  journal = {International Journal of Accounting, Finance, Auditing, Management and Economics},
  doi = {10.5281/zenodo.18403134},
  url = {https://hal.science/hal-05490744v1}
}