@article{hal-05505979,
  title = {Management digital et intelligence artificielle : Etude exploratoire vers un pilotage intelligent de l'expérience usager au Maroc},
  author = {Ihsane El and Asmaa El},
  year = {2026},
  journal = {African Scientific Journal},
  doi = {10.5281/zenodo.18594941},
  url = {https://hal.science/hal-05505979v1}
}